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This week’s hero - Beloved

Pointing the way to the most important products, people, stories and shows in fashion right now.



Introducing Beloved, the little sister label of Drapers Fashion Awards Womenswear Brand of the Year, Darling. Debuting at Pure London (August 19 to 21), this is the first look at the partywear label, which delivers flirty vintage-inspired dresses with a naughty streak – think velvet, lace and faux leather. Available at short order, wholesale prices range from £6 to £42. Get ready to fall in love.

020 7636 6868

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