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Here is an exclusive first look at Donna Ida’s own label, Ida, launching for spring 13. As the owner of the eponymous four-store premium denim boutique and a self-confessed jeans addict, she knows a thing or two about denim, so it’s no surprise that’s the line’s focus. Boasting clean silhouettes, the range consists of six jean styles and four tops, and is available at wholesale from this month with prices ranging from £25 to £85.
Contact: 020 7486 4800
- Ida is not just about the denim, there are four styles of complementary tops too