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Drapers can exclusively reveal denim brand Lee Jeans’ new line Blue Label, launching for spring 13. Bridging its mainline and premium range 101, it will have a cleaner, fresher take on its high-end heritage styles. Consisting of four of Lee’s most successful fits, it will also feature Lee’s first-ever skinny silhouette for men. The collection will also include grandad-collar shirts, waistcoats and blazers. Wholesale prices range from £20 to £42 and have a mark-up of 3, so the figures won’t leave you blue either.
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