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This week’s hero - London collections: men - The Designers

Pointing the way to the most important products, people, stories and shows in fashion right now.

When the London Collections: Men event was announced on January 23 by the British Fashion Council, the nation’s menswear designers must have taken a collective sharp intake of breath. The proposed launch date of June 15 to present their spring 13 collections may be astute, timed to attract buyers with bulging budgets, but the designers have pulled off a feat by putting together their collections in just four months – or as Martine Rose describes it, “15 minutes”. Hats off to them.

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