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Visitors arriving at Pure London last week couldn’t have failed to notice the Part Two stand, with its position – right in front of the main entrance – making an impact, in an understated Scandinavian way, of course. As such, attendees also couldn’t have failed to notice how refined and quietly on trend the spring 13 collection is. Muted tones of grey, peach and cream lend themselves nicely to soft leathers, denims and silks while loose-weave knits and boxy silhouettes for tops add a suitably casual and slouchy vibe.
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