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This week’s hero - Patouf

Pointing the way to the most important products, people, stories and shows in fashion right now.

She might have received the ‘Rookie of the Year’ award from the Swedish Fashion Council in 2009, but Anna Angseryd and her Scandi-cool brand Patouf have come a long way since then. The brand is launching a six-piece menswear range for spring 13, alongside a selection of unisex items and better-than-ever womenswear that are still available to buy. Dominated by a tropical forest print, pieces range from casual, oversized T-shirts to hi-lo hemmed dresses for women, and simple wardrobe staples for men – all with that Scandinavian slickness.

Wholesale prices: €28 (£23) to €282 (£228)


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