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This week's hero - Scandinavia

Pointing the way to the most important products, people, stories and shows in fashion right now.

As you will have discovered in our Drapers Fashion Awards coverage, the womenswear brand category was dominated by one geographical area. Scandinavia has long been lauded as a leading area in design but never has there been such a crowd of cool fashion brands than right now, and at all levels of the market. From Selected Femme to 2nd Day via Dagmar (exclusive first look at the pre-autumn 13 collection, pictured) and InWear, the Scandinavians are at this moment more adept at juggling creative ingenuity, commerciality and desirability  than any other region.

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