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This week's hero: Somedays Lovin

Pointing the way to the most important products, people, stories and shows in fashion right now.

Somedays Lovein

Somedays Lovein

Australian label Somedays Lovin launched in 2010 and came to the UK for spring 13, selling exclusively through Asos. Autumn sees it expand into 35 boutiques, including Selfridges’ new denim department, which opens in June. The brand’s pre-spring 14 order book is now open for October/November deliveries, with wholesale prices ranging from £10 for T-shirts to £25 for jeans. Combining a laid-back Aussie spirit with a hint of London punk, this brand from Down Under will no doubt see sales on the up.

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