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This week's hero: The Duffer of St George Japan

Pointing the way to the most important products, people, stories and shows in fashion right now.

From spring 14 in the UK, menswear brand Duffer will open the sales books of its premium The Duffer of St George Japan line for the first time outside Asia. A casual surfer vibe dominates, with reproduced favourites from the Duffer archive set to be unveiled at shows Seek in Berlin and Jacket Required in London. “The line has always been designed in London and sold through our licence holder in Japan,” explains creative director Marco Cairns. “We thought the time was right to bring it home to its roots.” Wholesale prices range from £12 to £70.

Contact: 020 3411 7341

Readers' comments (1)

  • Saw the collection at Seek and Jacket Required and must say it looked amazing. Will be a big hit with retailers once again.

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