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This week's hero: The mega coat

Pointing the way to the most important products, people, stories and shows in fashion right now.

It looks like the world’s designers have been listening to a lot of MARRS recently as they pumped up the volume for autumn 13. The most dramatic manifestation of the trend is through coats, as mainly mannish styles see shoulders puff up, lapels widen and proportions expand. While the swathes of textiles, seen at their most extreme at MaxMara, might be too expensive to produce in such excess for high street prices, the trend for bigger is better will still be huge come autumn.

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