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This week's hero: Trukfit

Pointing the way to the most important products, people, stories and shows in fashion right now.

Launching in the UK for autumn 13, Trukfit is a bold and colourful skate-inspired menswear brand. Created by US hip-hop artist Lil Wayne, the brand makes the jump over the Atlantic following its debut in the US last year. It features fun 1990s-style logos, prints and graphics on skater T-shirts, sweaters and jackets, alongside a strong accessories offer. Wholesale prices range from £10 to £36, and with 12 drops a year and up to 70 new styles per collection, Trukfit is sure to keep customers kick-flipping your door down. Face tattoos not required.

Contact: 0161 272 9381

www.trukfit.com

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