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This week's hero: Wrangler Denim Performance

Pointing the way to the most important products, people, stories and shows in fashion right now

As seen in our March 9 issue, sporty performance details are infiltrating all fashion sectors and denim giant Wrangler is the latest to get in on the game. Launching for autumn 13 is its Denim Performance menswear collection, merging brand signatures with techy finishes. Protection is the theme, with water- and oil-resistant coatings used on jeans and outerwear, while hardy reinforced secret pockets are tucked away in linings for valuables. There is also a new tapered-leg jean shape, the Greensboro. Fit, form and function. Wholesale prices range from £32 to £112. Contact: 0845 6008383

www.wrangler-europe.com

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