The key words to describe Pepe Jeans London’s womenswear this season are ‘lightweight’ and ‘wearable’.
Shirts come in soft cotton and linen, printed chambray, bleached denim or check jacquard, while tops feature dip-dye effects or use relaxed indigo jersey. The Portobello collection returns, with printed bombers and nylon playsuits standing out. Two new ranges are introduced: Summer Club, featuring bright body-con dresses and graphic T-shirts, and Desert Dreams, which includes wide-leg trousers and lace dresses.
For men, outerwear includes a trench coat and tailored jersey blazer from the Essentials range, while shirts are particularly prominent and made in natural fibres such as linen. Bright shades of emerald and electric blue dominate the Modern Classic range, with Hawaiian and stripy prints on shirts and shorts.
Wholesale prices range from £8 for a T-shirt to £110 for a leather jacket.
- 020 7313 3580 pepejeans.com