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Topman

Spring 10

Looks

Made for the young and the restless Topman’s spring 10 range moves menswear into louche, colourful and fashion forward styles. Most looks are very young with all over colour-clash geometrics, bright flecks, checks and anchor graphics on tops, but though there is plenty of colour, with the worker blue-cottons and khakis, heritage style knit polos and plenty of tailored separates, there is also a more mature slant to the range. Tailoring, which comes short, slim and unstructured includes details like bright lapel taping, peplum panels and contrast buttons and like most of the range, rolls in lots of colour.  Jeans and chinos are in more relaxed proportions than Topman’s one-time obsession with skinny looks, but always rolled to bare the ankle. The silhouette offers variety aplenty with tops ranging from slim to wide encouraging layering, zips and toggle fastenings exposed and lines often lengthened on knits.

Key pieces

  • Slim 1sb suits in tonal panels
  • Anchor print nautical T-shirts in loose silhouettes
  • Madras checked on-the-knee shorts and shirts
  • Half-sleeve sweatshirts


Right for the market

It’s a collection that in part dares the shoppers to keep up and that’s just what they want. It will work well online, in London, in New York and in every town where fellas feel the need to up the fashion ante. But don’t be fooled, with nicely detailed five-pocket trousers, softly washed jean, denim and checked shirts, striped knits and long line cardigans in the mix, there’s plenty in the mix for the less adventurous to buy into as well. Things like the half sleeve sweatshirts add a nice way for blokes to update their wardrobes without going too far.

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