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Topman

Spring 11

The look

Bleached carrot-leg jogging pants and long-line slubby button-up T-shirts give this collection a casual spin, as do rolled-up, extra-short summer shorts and lightweight intarsia knits. Washed-out T-shirts have a pre-worn feel and tropical-print T-shirts smack of high summer.

Topman has embraced the mix-and-match nature of festival clothing, serving up patterned knits in bright and contrasting colours.

A blue and mustard woven knit mimics a cable knit with a trompe l’oeil effect and a corduroy breast pocket adds interest.

The trend for contrasting fabrics plays out here as it has elsewhere for spring 11, and Topman cleverly adds interest to a chambray shirt with cream cotton pockets.

Key pieces

  • Very short blue shorts with turn-ups
  • Chambray shirt with contrast cotton pockets
  • Dip-dye cream jumper with waffle-knit chest panel

Right for the market?

Topman has played a smart move for spring 11. Rather than prescribe stringent, trend-led stories, it has looser themes such as utility and festival.

This tactic allows the customer to mix and match and buy across the collection. This is the direction the menswear market is heading in as male shoppers become increasingly trend savvy and confident in their tastes and buying power.

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