Strong print and sports stories mean Topshop has the trends as well as the basics sewn up.
Topshop should be the jewel in the young fashion crown when it comes to trend directions, and overall it has a promising range. The most well represented in this branch is print – as one of the key womenswear trends for the season it has the prime position in-store. Further into the store racerback crop tops, colourful hooded sweatshirts and running shorts sufficiently tick the box for another key trend – sportswear. There is a well-edited selection of Sale stock at the back of the store but nothing to signpost this, meaning all the attention is firmly – and rightly – on the full-price offer.
As always, Topshop’s tiered prices represent trends according to budget, with basic sports crop tops starting at £6 and printed versions going up to £12 – very accessible price points. Printed jeans, a seasonal must have, cost £40, on a par with competitors River Island and Miss Selfridge.
A metallic knitted skirt with lining is £32. Price is well balanced with quality, meaning there is plenty of options for customers looking for both basic and premium pieces.
A very open shopfront makes for an inviting entrance. Mannequins are inspiring and demonstrate how to wear print on print, in addition to other trends, as the customer moves through the store. Vibrant floral displays are in keeping with the season’s trends and staff were very helpful and happy to oblige when asked to provide alternative sizes.