Best known for its fashionable basics, in previous seasons Uniqlo has mastered the art of creating affordable well-cut cashmere jumpers and jeans. However, for the past two seasons the retailer has been focusing on ramping up its fashion credentials and slowly introducing more trend-led items.
Uniqlo’s autumn 10 menswear range has a heavy outerwear focus, with functional workwear and heavy lumberjack-inspired items. Fur-trim quilted jackets and checked flannel shirts sit alongside fine-gauge cable cashmere knits in taupe and grey while checked gilets with leather shoulder panels also feature.
Shirting is key, with dark-wash chambray and light blue cotton shirts with loose black neck ties adding a touch of the dandy.
The denim is outstanding, with a mix of clean and distressed finishes.
- Chambray shirt with loose black neck tie
- Quilted gilet with leather shoulder patches
- Grey utilitarian waist-length jacket
Right for the market?
To some extent. Uniqlo excels in cashmere and denim basics, and delivers both of these product categories with a Japanese twist, comprising intelligent pattern cutting and a striking use of clean colours and textures.
The fashion elements injected for autumn 10 have a functional element which gives them purpose, but they lack a certain oomph.
The bright flannel shirts are a winner.