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Uniqlo: Menswear

Autumn 10

The look

Best known for its fashionable basics, in previous seasons Uniqlo has mastered the art of creating affordable well-cut cashmere jumpers and jeans. However, for the past two seasons the retailer has been focusing on ramping up its fashion credentials and slowly introducing more trend-led items.

Uniqlo’s autumn 10 menswear range has a heavy outerwear focus, with functional workwear and heavy lumberjack-inspired items. Fur-trim quilted jackets and checked flannel shirts sit alongside fine-gauge cable cashmere knits in taupe and grey while checked gilets with leather shoulder panels also feature.

Shirting is key, with dark-wash chambray and light blue cotton shirts with loose black neck ties adding a touch of the dandy.

The denim is outstanding, with a mix of clean and distressed finishes.

Key pieces

  • Chambray shirt with loose black neck tie
  • Quilted gilet with leather shoulder patches
  • Grey utilitarian waist-length jacket

Right for the market?

To some extent. Uniqlo excels in cashmere and denim basics, and delivers both of these product categories with a Japanese twist, comprising intelligent pattern cutting and a striking use of clean colours and textures.

The fashion elements injected for autumn 10 have a functional element which gives them purpose, but they lack a certain oomph.

The bright flannel shirts are a winner.

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