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Spring 10


Never colour shy, the Japanese retailer looks set to brighten up blokes’ wardrobes in spring 10. Military jackets come cropped and slim in bright purples and electric blues while tank tops, shorts, sweats and T-shirts come in a tonal palette of lavender, green and blue as soft pastels are set for spring layering. There is a distinct collegiate feel too, with the varsity bomber jackets and chinos in a range of blue, purple and neutral shades. Jeans are more adventurous in white and pastel shades. While madras checked shirts and lightweight renderings of military styles recall Japanese premium brands like Engineered Garments, Haversack the tailoring is far simpler featuring clean lined 2sb beige and navy jackets.

Key pieces

  • Berry shade varsity style bomber jacket
  • Stone chinos
  • Washed cotton funnel neck shirt
  • Leather hoody

Right for the market

On the whole, yes. The thing with Uniqlo is that shoppers can buy into the complete look or just pick up key pieces. The spring 10 range accommodates both styles of shopper with cleverly co-ordinated colourways uniting the whole wardrobe or just adding a touch of zing to stand out pieces. Some of the colours will be too adventurous to attract the masses but with clever details like the electric blue zip on the grey hoody, there’s plenty to attract the browsers. Chinos, checked shirts and lightweight outerwear all look like volume drivers for the much-loved Japanese chain.

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