Industry insider’s share their thoughts.
We drew on a macro trend called East is the new West. Politicians and sociologists are commenting on the shift from West to East. The team has drawn a wealth of inspiration from emerging Asian artists to create kimono wraparound silhouettes, rigid Japanese workwear and minimal approaches to reflect Japan fashions.
We were inspired more by original prints than by a specific theme: polka-dot prints, coloured ‘bar’ prints and mosaic square prints in bold colours are all very graphic and recognisable. Dresses that transform from day to evening and pieces that are very commercial, to more fashion-forward styles, like a pleated, colour-blocked maxi dress, are also key.
Realism and poetry – the magic of nature, in the form of flowers, leaves, birds and butterflies combined with high-tech materials . Prints play a major role and deluxe sport is key. Feminine prints and shapes inspired by the 1950s combine with industrial materials and sporty details.
The key theme is the 1950s. The film Revolutionary Road with Kate Winslet and Leonardo DiCaprio gives a great look and atmosphere for the collection. We have twisted this look with the 1970s to make it new for spring 13. For our jeans line, we were inspired by Japanese techniques in woven fabrics in denims, and Japanese print The Great Wave.