Industry insider’s share their thoughts.
The graphic T-shirt will be strong, while the chino will fade out. Denim is coming back, especially five-pocket styles and lighter washes. I’m hoping [customers] buy into denim again at a slightly higher price point. Prints, particularly Aztec, are also coming through.
Colour is key at John Lewis. Slimmer silhouettes focus on deconstructed blazers, which are teamed with mismatched waistcoats, coloured chinos, crisp shirts, horizontal stripes and repp stripe ties. This is followed into formalwear with statement blue suits in wool mohair and flannels.
The key trends point towards streetwear. There are variations, with camouflage prints getting stronger, along with bold horizontal stripes on jerseys and wovens. The focus will be denim, which will be cleaner and rely on washes for detail.
On the catwalk and at Bread & Butter, designers and brands continued with menswear’s preppy and military themes, but we also saw a slight shift towards sportswear concepts. Heritage is still very much a focus.