Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

What brands or trends will you look for at Pure London?

Industry insider’s share their thoughts.

Style Council

Vicki Fernyhough

I’ll be catching up with my current suppliers including Darling (pictured), Amazing Woman and Hudson Shoes. I’m also keen to find some new jewellery suppliers who are keeping ahead of the high street stores. I always look forward to visiting Nat & Nin to place our bag order and I have some appointments with new brands.

Deryane Tadd

Colour and print on transitional styles such as lightweight knits and tops. Anything that will instantly freshen up your wardrobe but is wearable throughout the season. As always, accessories will be high on my list at Pure (autumn 13 edition, pictured), as this is such a key growth area for The Dressing Room.

Lewis Tweddell

Pure is a great opportunity to check out exciting new brands. Lewis Yates is primarily focused on premium brands, but the beauty of Pure is you never know what hidden treasures you could unearth. I predict many spring 14 collections will showcase pretty pastel colours and prints will also have a strong presence. I’ll be looking out for Becksöndergaard this season (pictured).

Clare Serjeant

Poppy Lux and Sugarhill Boutique (pictured) are my first stops in Pure’s young fashion section, Spirit. Our first season with these brands has been fantastic and I can’t wait to see what’s new. Then I’ll rush over to Ollie & Nic in Accessories. I’ve always loved its bags and can’t wait to have them in Fox + Feather.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.