Industry insider’s share their thoughts.
Sportswear replaced heritage this season as the dominant menswear trend, and this will continue into spring 13. The core of our portfolio remains unchanged, but the focus will swing even more towards trainers and plimsolls: Nike (pictured) is in the ascendancy and spring 13 looks incredible; Vans and Superga will perform strongly again; and more niche brands like New Balance, Saucony and Gourmet will continue to build.
When I buy a brand, it has to match our philosophy, the whole package, so I’ll repeat the majority of our brands. But I am bringing in one or two new brands this season, so those which haven’t performed will be cut down or scrapped. So far I’m restocking Chie Mihara, C Doux, Audley, Megumi Ochi (pictured) and Paul Smith.
Mel by Melissa (pictured) – it’s a great brand for the British weather, offering buy-now-wear-now styles at a competitive price point. It also has great ethical credentials, being vegan-friendly and recyclable. The brand has been aboard since the launch of New Look online brands in autumn 11 and is planned as a growth brand for spring 13.
We’ve had a strong season with Converse, Hudson and Toms and we expect them to remain strong for spring 13, particularly Converse with its introduction of washed and vintage Chuck Taylors. We’ve bought back into Newer brands such as Dispair (pictured) and Flossy as we expect loafers to remain strong.