Industry insider’s share their thoughts.
Chinos are now a mainstay of summer and will always prove popular. Investing in a slimmer, colourful pair updates the look: we have an acid yellow pair by Band of Outsiders and a pair in green by Jil Sander (pictured). These brighter pops of colour are tempered by subtler shades from Brooks Brothers and Polo Ralph Lauren.
Our clients are buying into bold colour, moving on from last season’s more subdued palette. Our Levi’s Made & Crafted pink chinos have stood out. Men are making more considered investment purchases, so we anticipate strong sell-through on tailoring (street style, pictured) from labels such as Gucci and Lanvin.
From brights, textures and Navaho-inspired patterns to conversational prints (Givenchy, pictured) on T-shirts. In addition to chino shorts, bright five-pocket bull denim shorts will be key, from berry to dusty blues, reds to greens. Skinny jeans from acid wash denim to cobalt blue will be a summer staple.
The main trends are dominated by the progression of last year’s nautical and workwear themes. There is high demand for tapered chinos in pastels, with Dockers a best-seller; the look is completed with striped T-shirts and Oxford shirts. Brands like YMC (pictured) and Universal Works are popular.