Industry insider’s share their thoughts.
Without a doubt it has been Ida by Donna Ida (pictured). We’ve reordered twice on two styles and have still seen a 100% sell-through. The demand for a high-waisted style has been unprecedented and we’ve never seen such amazing repeat business from a brand, with clients returning for different washes and styles. Clients love the fit and the price point plays a huge part.
Our best-selling brand this season has been Abandon Ship Apparel (pictured), which is the perfect blend of streetwear and commercial product. New fits have been introduced to the T-shirts, which our guys have really bought into. The price is spot on and the really progressive designs have given Abandon Ship a point of difference on our shop floor.
We recently took on a luxury scarf brand from the talented young designer Emma J Shipley (pictured). I came across her range of silk chiffon, wool and cashmere-blend scarves and loved the use of her original pencil drawings. Each piece is a collectable work of art.
With the weather finally starting to turn, the demand for coloured jeans has increased, in particular Paige’s men’s collection (pictured). The line offers a great choice of colours with a slim and flattering silhouette that appeals to our customer base. This adds weight to the view that denim is back in style.