Industry insider’s share their thoughts.
I’m really excited about new label Prey of London, which has a sexy rock chick feel with a grown-up Buddhist Punk vibe. I also have Darling coming in, to offer the wide age range of my customers some really wearable pieces with great details. Finally, Ichi is going to complement Kiwi’s brand mix with a casual approach.
New at Okeefe are some relatively unknown brands offering a fresh and original choice. Virginie Castaway has a stylish and sensual collection of dresses and blouses, and Just In Case is inspired by the 1940s. Adrianna Papell offers occasionwear for all ages and silhouettes, at a fantastic price, while Second Female offers four deliveries a year, so is great for indies.
We’re excited about Sophie Hulme’s tailoring, Richard Nicoll’s brights, Rachel Comey’s colour and texture and Ann-Sofie Back’s clever layering and zip details. We’re particularly looking forward to Ostwald Helgason – we fell in love with its colour, print and new silhouette.
I’m always on the lookout for new or revitalised denim brands, and Dylan George is looking great for autumn 12. It was ahead on the metallic trend and its washes and finishes are great. I know it will be a good one for us.