Industry insider’s share their thoughts.
Darren Comerford Going forward for autumn 12 we’ve taken on Money Clothing (pictured); its visual prints and branding will stand out on the web. We’ve also taken on Creative Recreation: this brand excites me for autumn 12 as it is well searched for online with a tight distribution. The product is bang on trend with the graphic T-shirts look.
Dan Pottle Next season will see two additions for us: we have a new Danish brand, Anerkjendt, which follows in the same vein as one of our best-sellers, Suit. Flecked fabrics, wool blazers and waistcoats are strong themes throughout. Footwear brand Red Wing complements the workwear theme that runs through our autumn 12 collections.
Stacey Smith Humberto Leon and Carol Lim have reworked the Kenzo aesthetic as we welcome the brand to Matches for autumn 12. Our offering comprises mixed prints, paisleys and jewel-coloured outerwear – all executed with a contemporary angle.
Kevin Rogers I’ve invested in new brands including Prps, 7 For All Mankind, Rampant Sporting and Common People (pictured). Prps and 7 For All Mankind add to our denim offer. Rampant Sporting lends kudos to the demand for collegiate-inspired casualwear. I love the outerwear by Common People.