Industry insider’s share their thoughts.
At London Collections: Men a variety of trends emerged - from eclectic prints to muted, pared-back outerwear. For John Lewis (pictured), prints and patterns taken directly from our archive are key to the spring 14 collection, and there is an emphasis on exceptional quality and British heritage.
The strongest men’s trend emerging this season is strong bright prints on shirts, whether it’s a paisley print, fluoro or Aztec. For us, the brand that’s leading the way is Diesel (pictured). Its of-the-moment shirts are really driving sales in store.
It’s been really interesting to see how designers are keeping the streetwear aesthetic alive. It’s something that was prevalent in Milan and has been continued in Paris. Wide leg shapes are a big trend focus (Damir Doma, pictured) .
The street and skate trend is still prevalent and continues to gain momentum, with accessories more key to this particular look (Versace, pictured). Brands are being much more explorative with prints and patterns, which is really exciting to see.