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What was your personal highlight of Pure London?

Industry insider’s share their thoughts.

Style Council

Style Council

Janine O’Keefe

I always love the WGSN trend presentation, and from that I’ve picked up Urbancode (pictured), which does some fantastic leather pieces at a great price – about £300 retail. I also really wanted to find a great handbag brand. I have found an amazing brand called Lamb. Pippa Middleton has about three of their bags so I’m sure they will be a great brand for us.

Deryane Tadd

My highlight from Pure this season was definitely occasionwear label Blank – its dresses and palette for spring 13 were amazing. Accessories were also strong. I picked up a couple of new brands and placed orders with some existing suppliers. Pure is also great for networking and I find the content sessions (pictured) really informative.

Geraldine Sanglier

Print is really on trend at the moment and one of the things I came looking for at the show, and it’s also one of the things I’m trying to tell my customers they should like. I saw some really great examples. Frau Blau (pictured) was an utterly inspirational brand, and is using digital printing techniques in a really original way. I also liked womenswear brand Charismah for much the same reason.

Pippa Sandison

The quality of the speakers and subjects covered was relevant and exciting. It was inspiring to hear so many dynamic individuals managing retail businesses at a time fashion retail is at its most challenging. The panel on ‘Successful Websites’ [speakers included Mimi Noor, owner of the eponymous website, pictured] showed there is a great deal of interest in this area.

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