Industry insider’s share their thoughts.
We went to Bread & Butter, Seek, Premium and Capsule. B&B was most relevant but there was an absence of things we liked. But I was pleased to see Lyle & Scott return to being more commercial, while denim brand Edwin’s fits and washes are very current. Carhartt was strong on camo this season.
Standout brands for us at this year’s Bread & Butter were Fever, Pepe, Superdry and Tommy Hilfiger. In particular, Superdry succeeded in putting its own twist on a number of big womenswear trends. But in terms of the wow factor, Hilfiger won hands down with a countryside-themed stand, complete with a meadow and a hill.
The best thing was Farah. The colours and styles were great and the polos were good in nice pastel shades. The price point on Lyle & Scott was also good, it’s come down quite a bit. Polos are down 10% and T-shirts are down more than 25%.
I was impressed with the English brands. In particular, Universal Works and Folk were impressive in getting a balanced spring collection, which is something Weavers Door looks strongly for due to the unpredictable British weather.