Industry insider’s share their thoughts.
The challenge with buying more than 65 brands is keeping things fresh and new. The stars on the premium side in spring 12 were Moschino Cheap & Chic (pictured) and Michael by Michael Kors, Boss Orange and Diesel on casual and classics like Betty Barclay and Not Your Daughter’s Jeans. We’ll be stocking these again for spring 13.
We’re seeing strong growth across our contemporary womenswear offer. Two of the brands that are really anchoring that, and showing rapid sales rises across our stores, are Acne (pictured) and Helmut Lang. In both cases tailored jackets and statement knitwear pieces are performing well, and we’ve reflected that in our buys for spring.
Collections come and go, but continuity is something retailers strive to achieve. I’m continuing with several brands – firm favourites are Hoss Intropia (pictured), Amazing Jeans and Ali Ro. They always bring something new to my mix and I can rely on them for fit, quality and style. Every buyer’s dream!
A few seasons ago we radically overhauled our brand mix. So we’ve reached a scenario where most of our brands for autumn 12 will be carried over into spring 13. I was impressed by Danish brand Vila (pictured). The pre-spring collection is full of sophisticated feminine and flirty elements with art deco references, minimal romance combined with a touch of raw luxury.