Menswear agents reveal the brands and trends selling best for spring 14.
Michael Brown - UK and RoI account manager, Concrete Studio
For spring 14 I noticed a real step forward. Buyers are generally looking to find something unique and not saturated in the UK market. Two of the brands we have for the UK, Côte&Ciel and Stutterheim (pictured), are perfect examples of this - both are sophisticated, contemporary brands with an understated silhouette.
Dan Roberts - Sales manager, Indigofera
We launched Australian brand Neuw Denim into the UK market for spring 14 and it’s clear buyers are looking for the next exciting brand, especially in the denim sector. However, price point is still important for everyone at the moment.
In order to launch and compete this is key, along with strong fits backed up by a quality product offer. The premium end of streetwear is still much in demand and having new and interesting labels such as Tourne de Transmission (pictured) and Silent by Damir Doma really gives us a fashion edge on this trend.
Lis Eriksson - Brand manager, Sewn Agency
Libertine-Libertine (pictured), Rascals’ and Won Hundred have been bestsellers. It still seems to be a very heavy monochrome black and white theme, and sportswear-influenced pieces. Shorts have done well across the board. Printed shirting is still doing really well in menswear and I would say a lot of the ranges with nods towards more technical fabrics like mesh and reflective detailing are too.
Adam Keyte - Sales for the Midlands and Southwest, Four Six Four Agencies
The trade has needed more frequent ‘must-have’ pieces and trends. Luckily in the last few seasons with the streetwear influence, new trends have emerged. Repeat-print tees and polo shirts from Weekend Offender have been popular for three seasons and an all-over parrot-print shirt is the standout piece. Luke’s (pictured) mixed-panel shirts and T-shirts are more popular than plains. All-over sublimation T-shirt prints from Ichiban and acid dip-dye polo shirts are big too.
Darran Harris - Managing director, Brand National
Superdry has yet again posted a healthy increase for spring 14, with the Vintage Entry product group proving the most popular, as well as the denim, which has doubled in sales from the season before. Schott NYC is the sleeping giant that is about to erupt back onto the scene. Cult classics such as the Perfecto leather biker jacket (pictured) along with military styles and bomber jackets in various colours are proving really popular with retailers.