Industry insider’s share their thoughts.
Having Pitti and London clashing is not ideal. However, we are heavily involved in London Collections: Men – about 10 of our brands show there. Saying that, I really don’t want to miss Kenzo (pictured) at Pitti. Hopefully they’ll show on the Thursday. If they do we’ll head to Pitti for a night or two then go to Milan.
It’s a bold move to try to compete with Pitti as London is. There’s a real buzz about Kenzo showing at Pitti this year. It’s a shame as I think the London designers need the key stores. On the plus side, if the collections are good enough it does leave the buyers a good window to allocate budget. Of all the shows, Paris (Paul Smith, pictured) is the most relevant for us.
London is establishing itself on the calendar following the success of the inaugural London Collections: Men. With the arrival of some of our strongest-performing brands on the schedule for autumn 13, such as Alexander McQueen (pictured) and Tom Ford, LCM will be a priority. Following Pitti and Paris, the buying team tends to spend most time in Milan.
London Collections: Men kick-starts the season on home ground.We have a large enough team to attend London, Milan (Dolce & Gabbana, pictured) and Paris. Obviously Milan and Paris are both key. It’s great that London now feels very established even after one season and I’m looking forward to seeing Alexander McQueen join the names showing.