Industry insider’s share their thoughts.
Dresses with a fitted bodice and hi-lo hem in bright colours (street style, pictured), in particular the styles from young fashion brand Reverse. The races are coming up so we’ve sold a lot of Hedonia body-con dresses with peplums. Coloured denim is doing well – Motel has a great black and white printed offer.
Ladies are loving the whole sports luxe vibe, buying into skinny denims, slouchy pants, super-cool tees and funky flats. Graphic prints on jerseys are flying out, as are collectable T-shirts from Collective (pictured) featuring prints from Bob Carlos Clarke and Terry O’Neill.
Best-sellers are Zoe Karssen and Victoria Beckham Denim.
One of the biggest trends is for hi-lo hems on skirts and dresses. As for colour, mint and aqua will pick up and coral is the strongest seller. Crop tops and bralettes (Dolce & Gabbana, pictured) in floral prints will be big and we’re seeing an early reaction to Aztec and floral-print footwear.
Coloured denim is one of the key trends. Brands performing well in this sector include Current/Elliott, J Brand, Paige Premium Denim, Hudson Jeans, 7 For All Mankind and Victoria Beckham. We predict that hi-lo shift dresses will be popular and will most likely be a continuing trend through the season.