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White Milano: Massimo Alba

Massimo Alba was only showing an edited version of the womenswear line but that was enough to impress at White.

Passionate about its ‘made in Italy’ status, the autumn 13 range is simple and satisfying and will do well in the UK. The brand’s history has been in knitwear but the great patterned neon v-necks and marled chunky roll necks only tell half the story as good slim corduroy pants and attractive knitted scarves give an appealing textural feel to the collection. The real winners are the coats which boast not only handy mobile phone pockets lower down (so to not create an ugly bulge by the bust) but also a charming car-print silk trim to the interior, just the sort of surprising attention to detail customers love.

Contact: 0039 0289415710

Wholesale price range: €50 - €400 (£41 - £331)

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