Bright colours and a fun atmosphere lifted the mood at autumn 14’s edition of Who’s Next.
The autumn 14 edition of Who’s Next was a vibrant affair, with a kaleidoscope of colours across the collections and a toy theme running through the Paris show.
Although autumn ranges are often pervaded by dark tones of black, grey, navy and aubergine - as has been a trend for the past few seasons - this season many labels opted for brighter shades, particularly for outerwear, with shades ranging from tangerine to raspberry.
The Who’s Next catwalk show highlighted some of the biggest trends, with textured fabrics and prints joining the bright colour palette. Tartan was used to create some particularly bold looks, with some brands opting for head-to-toe check patterns. Others injected freshness through new fabrics, with mohair, neoprene and leather popular choices. The vibrancy wasn’t just limited to the collections, as the show adopted a toy theme. The Porte de Versailles location was transformed into a fairground, complete with ghost train, gaming areas and children’s playthings.
Across the exhibition, which ran from January 25-28, brands were upbeat about the season ahead and reported a strong turnout from international buyers.
Milliner Mich Dulce said the opening weekend had been strong: “There are lots of buyers around. I’ve seen buyers from Korea and they have placed orders. It’s been busy but I haven’t seen too many UK buyers yet, although I did see Fenwick earlier.”
Womenswear label Beautiful Soul London also reported a solid international attendance, with buyers from Kuwait, Dubai, China, Russia and Italy visiting its stand.
Launched in 2008, Asli Güler was one of several Turkish labels at Who’s Next. Its autumn 14 range features geometric prints, from small sections on blouses to all-over prints on dresses and trousers.
Key pieces also include structured pencil dresses and cropped knits with embellished necklines. Wholesale prices range from €65 (£53) for a printed neoprene top to €200 (£164) for a felt coat.
00 90 532 376 6397 www.asliguler.com
Texture plays a big part in Orla Kiely’s autumn collection, thanks to an influx of new fabrics. Textured jacquards, shearling and teddy bear fabrics are used mainly on outerwear, but also on other pieces including skirts. ‘Raining cats and dogs’ is the theme of the collection, which means plenty of feline and canine prints alongside pussy-bow blouses, printed shorts and embroidered short-sleeved jumpers. Wholesale prices start at £22 for a wallet and go up to £250 for outerwear.
020 7580 9515 www.orlakiely.com
With the World Cup taking place in its home country this year, Brazil’s Osklen has taken its inspiration from football for autumn 14. Prints feature miniature football players on blouses, green grass and blurred crowd images on shorts and dresses (pictured), and goal net patterns on tops. Even accessories have a football influence, with bags that look like deflated balls. Wholesale prices range from €30 (£24) for a T-shirt to €250 (£206) for a maxi dress.
00 55 21 329 569 50 www.osklen.com
Beautiful Soul London
Showing at Who’s Next for the first time, Beautiful Soul London is manufactured in London and uses British fabrics including lace from Nottingham. For autumn it has taken bestsellers from five previous collections, including playsuits, flared dresses and shirts, and updated them with a floral print in peppermint, purple and navy. Wholesale prices start at £35 for scarves, rising to £208 for a silk maxi dress.
020 8616 0216 www.beautiful-soul.co.uk
Maison Martin Morel
A new brand with a rich heritage, Maison Martin Morel was born out of the ashes of a former textile printing firm in Lyon, France.
The original company closed in the 1980s, but its archives have been plundered and the name revived. An ecommerce site was launched for spring 14 but the brand has begun wholesaling for autumn 14. Key pieces include printed silk sweaters, trousers and jackets. Wholesale prices start at €23 (£19) for a cotton T-shirt to €130 (£107) for a printed wool jacket.
00 33 6 20 33 74 25 www.maisonmartinmorel.com
Mohair jumpers are a new addition to Blossan’s range for autumn 14.
The Spanish brand has used the yarn across a selection of jumpers in dark shades of teal and navy, with some pieces worked to create a honeycomb textured feel. Liberty prints pepper the collection on skirts, shorts and blouses and brighten up the range with yellow and green floral designs. Wholesale prices from €50 (£41) for a blouse to €120 (£99) for a coat.
00 34 647 352 392 www.blossan.com