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Who’s Next Q&A: On the stand with...

Goulven Caradec, account manager of Scandinavian brand Samsøeand Samsøe.

How has Who’s Next been for you?

Not bad. It’s felt quite long this season, I’m not sure it needs to be a full four days. Especially compared with the likes of Pitti Uomo and Bread and Butter which are two or three days. We’ve had some good buyers on our stand but it is difficult at the moment.

What do you think of the show itself?

We have a great location right at the front with a cool set of brands around us but if your stand isn’t located in a good spot it’s easy for you to get lost here. We need to have a proper think if this is the best show for us going forward.

Where have the majority of buyers been from?

This season there has been lots of foreign buyers and not so many French.

You showed at Bread and Butter in Berlin last week, how was that?

To me and my team Berlin was quiet. Not bad, but a quiet mood. We saw some customers and some new prospects, just like here in Paris, but it felt different. There wasn’t really any enthusiasm.

Why is that?

There seems to be tension in the market, it’s not easy. All we can do is make a good collection and offer good prices.

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