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Who’s Next

At the contemporary womenswear trade shows in Paris last week, directional exhibition Who’s Next stole the limelight with bolder, more trend-led designs to whet the appetites of buyers.


Brazilian label Osklen focuses on structure and texture for spring 11. Skirts and dresses are covered in scale-like pieces of plastic, while an organza skirt adorned with sewn-on plastic leaves also stands out. A baby blue shift dress stands out with an elaborate, wired collar. Aside from embroidery and some painterly prints, Osklen opts for bold colour blocking.
Prices: average ¤200 (£165)
Contact: 00 55 21 32 95 69 39


A girly, well-rounded collection offering a complete wardrobe at reasonable prices - and a 2.7 mark-up - Shyde’s spring 11 offer consists of pretty tea dresses and tops with lace trims on collars and sleeves. A ditsy, smudged floral print in blue stands out on a bandeau dress, while larger painterly florals are used on silk dresses and separates.
Prices: ¤16 to ¤93 (£13 to £76)
Contact: 00 33 1 40 26 22 16

Nathalie Vleeschouwer

Swedish label Nathalie Vleeschouwer serves up a dress-heavy collection of mainly simple-cut styles in washed cotton. Cartoon-esque motifs of fruits and flowers are printed on T-shirts, while knitted versions accentuate the waist. Oranges, greens and reds make up a bright palette. Some dresses are just over ¤40 (£33).
Prices: average ¤100 (£82)
00 32 32 02 50 72

Max & Moi by Lederer

The smell of leather and suede engulfs Max & Moi by Lederer’s collection, with the fabrics used almost exclusively on skirts, jackets and trousers. With texture playing such an important role, details are kept to a minimum (pockets and zips only) and silhouettes are simple, with military-style macs and dresses standing out. Colours are muted.
Prices: average ¤200 (£165)
Contact: 07900 673690


A standout label at Who’s Next, Italian brand Pepoli is the epitome of feminine luxury. All pieces are made in Italy, the prints are exclusive to the brand and the collection is largely made up of silk. Pleated or circular cut-out panels in a darker shade give texture to delicate silk dresses and separates in peach, mint green and cream.
Prices: average ¤120 (£98)
Contact: 00 39 02 72 08 03 35

Just In Case

One of the more ladylike brands at Who’s Next, Just In Case accentuates the waist by teaming belted jackets and cardigans with dresses and skirts. Photographic-like prints of landscapes are seen on silk dresses, while a butterfly print is used on dresses and tops. Splashes of red, orange, blue and yellow feature on daytime cotton and jersey pieces.
Prices: average ¤40 to ¤120 (£33 to £98)
Contact: 020 76 33 98 88

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