Australian brand The Fifth Label is launching in the UK this July.
Created by the team behind Antipodean womenswear favourite Finders Keepers, it has a feminine-meets-tomboy aesthetic. Runway, the first collection, offers pared-back basics with clean lines and bold tropical prints. The short-order brand delivers 11 collections a year, with 40 styles in each. Asos will be its first stockist, but it is also keen to establish an independent store network.
Wholesale prices range from £7 for basics to £32 for coats, available in sizes XS to XL.
020 7725 5700 www.thefifthlabel.com.au