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Womenswear brand The Fifth Label enters the UK

Australian brand The Fifth Label is launching in the UK this July.

Created by the team behind Antipodean womenswear favourite Finders Keepers, it has a feminine-meets-tomboy aesthetic. Runway, the first collection, offers pared-back basics with clean lines and bold tropical prints. The short-order brand delivers 11 collections a year, with 40 styles in each. Asos will be its first stockist, but it is also keen to establish an independent store network.

Wholesale prices range from £7 for basics to £32 for coats, available in sizes XS to XL.

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