YAS, the premium womenswear brand from Bestseller Group, has unveiled a sportswear range for autumn 14, which debuted at Vision in Copenhagen and at a temporary showroom during the Berlin trade shows.
International sales manager Kasper Waedeled told Drapers that YAS is aiming to cater to every aspect of its shoppers’ lifestyles by incorporating this new sporty addition. About 50% of the collection comprises technical sportswear pieces, such as a waterproof running jacket, while the other 50% is made up of leisurewear, including vests and leggings. Neon orange, grey and black are among the key colours. Wholesale prices start at about £11.50 for the leggings, going up to about £20 for jackets, with a three-times mark-up.
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