Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

British menswear brand Wadsworth & Browne launches

A British-made menswear brand, which aims to support and promote domestic manufacturing, is launching for autumn 13.

Wadsworth & Browne sources its fabrics and manufactures its garments in the UK.

The collection includes printed and embroidered sweatshirts, cable-knit jumpers and polo shirts. The debut offer will feature 10 to 15 styles in a range of colours including red, white and blue to highlight its British origins.

Wadsworth & Browne sweatshirts and polo shirts will be made in a factory in Northampton while cable knits will be manufactured in the Shetland Islands.

Co-founder Michael Wadsworth said: “We will do our upmost to ensure we support and promote our great British industry, heritage and fantastic culture. I think British manufacturing is much better quality and is much more personal [than sourcing it from overseas].”

The short-order brand will launch for autumn 13 in June, and has already secured meetings with Asos and House of Fraser. A transactional website,, will launch fully later this spring. A limited selection of products are currently available on the website.

Wholesale prices are yet to be confirmed, but sweatshirts will be about £18 to £19, said Wadsworth.

Wadsworth also hopes to expand into new categories and is currently searching for a manufacturer of Oxford shirts. Womenswear is expected to launch for spring 14.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.