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British menswear brand Wadsworth & Browne launches

A British-made menswear brand, which aims to support and promote domestic manufacturing, is launching for autumn 13.

Wadsworth & Browne sources its fabrics and manufactures its garments in the UK.

The collection includes printed and embroidered sweatshirts, cable-knit jumpers and polo shirts. The debut offer will feature 10 to 15 styles in a range of colours including red, white and blue to highlight its British origins.

Wadsworth & Browne sweatshirts and polo shirts will be made in a factory in Northampton while cable knits will be manufactured in the Shetland Islands.

Co-founder Michael Wadsworth said: “We will do our upmost to ensure we support and promote our great British industry, heritage and fantastic culture. I think British manufacturing is much better quality and is much more personal [than sourcing it from overseas].”

The short-order brand will launch for autumn 13 in June, and has already secured meetings with Asos and House of Fraser. A transactional website, Wadsworthandbrowne.com, will launch fully later this spring. A limited selection of products are currently available on the website.

Wholesale prices are yet to be confirmed, but sweatshirts will be about £18 to £19, said Wadsworth.

Wadsworth also hopes to expand into new categories and is currently searching for a manufacturer of Oxford shirts. Womenswear is expected to launch for spring 14.

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