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UK distributor ditches ‘too European’ Turnover

The UK division of Dutch brand house Veldhoven is to stop selling its Turnover brand in the UK after just six seasons, leading to some indies saying they will no longer stock the brand.

The autumn 12 collection from the contemporary womenswear brand, which was bought by Veldhoven in May 2010, will be its last in the UK, though it will continue to be available in Europe, according to David Cox, operations director of distributor Veldhoven UK.

Any UK stockists that still want to buy the brand can do so at Bread & Butter Berlin or via the Veldhoven Group’s Amsterdam office, although stockists told Drapers they would stop buying it.

“I’m definitely not going all the way to Amsterdam to buy it when it has only performed OK for me,” one stockist said.

The brand has not achieved the level of success in the UK that it has had in the Netherlands, Belgium and Germany. “Bringing a contemporary and distinctly European brand to the UK has proved challenging,” Cox told Drapers. 

According to one Turnover stockist, the brand has a very European look which does not always work for the UK customer. “Some of the prints are a bit too European,” she said.

The brand has about 50 UK stockists, including contemporary indie Alpha Clothing in Taunton and contemporary womenswear indie Stripes in Worcester.

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