Supplier Unique Collections has launched two short-order young fashion brands for autumn 12.
The first, Selfish, targets a younger woman than Unique Collections’ Forever Unique label, with the top bracket in their late 20s compared with Forever Unique’s older consumer, which peaks at about 40. The 30-piece range includes body-con dresses with structured shoulder details.
The second brand, 4U, features casual styles including blazers and knitwear.
It is also a 30-piece collection.
Selfish’s wholesale prices range from £13 to £65, with 4U’s between £18 and £55 – both below Forever Unique’s £60 to £250 range. Unique Collections will target stockists including one or two “big players” online and one or two multiples.
UK sales manager Sumit Jairath explained: “The economic climate has played a small part in our strategy. In the UK, people don’t have that cash to splash out on a party dress.”
The brands will be exhibited at trade show Pure London on August 19 to 21.