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Uttam London sees ‘big boys’ as key to growth

Uttam London is targeting “the big boys” of UK retail in a bid to ramp up its presence throughout the country.

The young fashion business has bolstered its team with two hires as it looks to support this growth. Olivier Costalat and Anna Lindberg have joined as head of wholesale and sales executive respectively. Both previously managed international sales for women’s young fashion brand Lipsy.

The pair, who are based in the central London showroom on Mortimer Street, are now responsible for Uttam London’s portfolio of brands comprising women’s young fashion brands Yumi, Mela and Uttam Boutique, and kidswear brands Uttam Kids and Yumi Girls.

Costalat is looking to ramp up Uttam London’s UK presence across all brands by increasing the number of doors it has with larger retailers. Department store Selfridges and young fashion chain Bank are on his list of stockists to target.

“We are lacking presence in the big boys so we will focus on the retailers that matter, the large etailers and department stores,” he told Drapers. “We’ve got nearly 400 stockists [across the brands] in the UK, but not enough big boys.”

There are also plans to expand overseas. Germany, Canada and the US are being prioritised ahead of a wider five-year expansion strategy.

“In the middle term we’ll look to move into South America. We are in the Middle East and Eastern Europe [as wholesale] but in the long term we’ll look to launch franchise stores there,” said Costalat. 

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