Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Views from Pure spring 18: Should trade shows be more experiential?

Pure London has been steadily increasing the number of catwalk shows, seminars and other activities available during the show, while more brands are offering services such as a wet shave to tempt people onto their stands. We found out what exhibitors and buyers thought about this focus on making the show more of an experience.