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Spring 10


Never one to slavishly respond to trends, Wallis has gone firmly against the grain for spring 10, flying in the face of a deluge of saccharine and subtle shades to instead back audacious animal prints, rich neon colours, body con dresses and disco gold sequins. Acid brights are prevalent on draped dresses – this silhouettes is the only real nod to the softer shapes coming through for spring 10 – while monochrome prints feature on sharp blazers and cap sleeved dresses. Bright satin maxis and all over sequinned harem trousers continue the bold statement which is only broken up occasionally by the likes of a lilac soft suede jacket and a safari story of café au lait leather jackets with plaiting detail and tan leather sleeveless dresses.

Key pieces

  • Zebra print slashed off the shoulder dress
  • Tan leather shift with laser cut details
  • Tomato red satin asymmetric bandage dress
  • Tribal print maxi dress

Right for the market?

The Wallis customer is not necessarily a trend devotee, but offering product so far removed from everything else out there on the high street – including other contemporary collections such as Karen Millen – is a brave move. However, we all know that animal print is a recurrent bestseller in the slightly more mature womens market, so in that sense, Wallis’ collection is actually a rather safe one, and fortunately there are enough contemporary cuts, including tailored jackets and asymmetric shapes, to not look dated. The Wallis designers need to take note, however, of the branded womenswear market, which has struggled for the past few seasons due to a lack of on trend references because it assumes its customers don’t want them. Newsflash – they do.

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