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Wallis

Autumn 10

The look

Wallis looks to the 1960s for its autumn 10 inspiration, with a collection influenced by the Céline, Derek Lam and Michael Kors catwalks.

Clean lines lead the way with tailored wool-mix shift dresses that sit just above the knee. Silk-mix shirts are teamed with bootcut tailored trousers, while chunky knits and polo necks are styled with leather trousers or leggings.

Product is stripped of any embellishment, with interest added instead through the use of abstract floral prints and large graphic stripes, often in monochrome.

The palette is light, with cream, camel and mustard accompanied by splashes of red, navy and olive green. Leather jackets are belted at the waist with utility pockets on shorter options, while fur adorns the sleeves of a chocolate brown leather coat.

Key pieces

  • Camel wool-mix coat with gold buttons
  • Knitted long-line cardigans
  • 1960s shift dresses

Right for the market?

Absolutely. By serving up clean, tailored pieces Wallis offers a grown-up collection that can transcend seasons, thus catering for its less trend-hungry customer who still seeks out style.

But it doesn’t ignore trends. Instead, Wallis interprets them for its target market. For example, a standout tailored suit jacket and skirt is given a modern twist with lace overlay detail.

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