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Spring 11

The look

Warehouse channels the 1970s trend for spring 11, with a romantic and a simple trend also key stories, as seen via sheer bright maxi dresses, white broderie anglaise and lace dresses and pink and orange ditsy prints. Wide-leg trousers, sheer blouses and loose-fit shorts are simple but well executed. Drapes and pleats add interest. Colours stay neutral in white, cream and pale grey.

Navy, green and white-striped jersey tops and knits sit with high-waisted jeans and A-line button-up denim skirts in a 1970s casualwear story. Black is only used in a rock ‘n’ roll look which includes rivet detail necklines and fringing on T-shirts and vests.

A higher-priced collection called Luxe has been introduced for spring 11 and features separates and tailoring including a silk and wool-mix blazer and coral silk shirt.

Key pieces

  • Safari khaki dress
  • Navy striped three quarter-sleeved dress
  • Grey rivet leather biker jacket
  • Cream broderie anglaise dress

Right for the market?

Silhouettes or design aspects such as overlays on dresses are used across different stories, making for a cohesive, well-built collection. Warehouse has raised the quality and attention to detail on cut, which, along with the introduction of Luxe, could pitch the retailer against the likes of Reiss and French Connection.

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