A Chinese etailer has had its knuckles rapped by the Advertising Standards Authority (ASA) after claiming that dresses sold on its website were genuine Karen Millen products.
The site, www.karendresssstore.co.uk, described dresses as ‘Karen Millen Floral Dresses’ and claimed ‘Karen Millen outlet are the factory store’ (sic), implying that the dresses were genuine Karen Millen garments.
It also claimed that products could be refunded but this was found not to be the case.
The ASA said the etailer’s claims were misleading and breached Committee of Advertising Practice (CAP) Code rules. The ASA said the advertising must not appear again in its current form and referred the issue to CAP’s compliance team.
Karendressstore.co.uk did not respond to the ASA’s enquiries and continues to trade.
Drapers has contacted Karen Millen for comment.