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What are customers looking for in occasionwear brands?

Industry insiders share their thoughts.

Style Council

Kate Payne

Vilagallo dresses are selling strongly for weddings and their uniquely designed jackets are always popular for special occasions and parties. We do well with Scandinavian brand Second Female, which is strong across the board. Its going-out tops, trousers and accessories are responsive to trends, with collections that are feminine and commercial. Prices vary from £45 to £150.

Annabel Mount-Kirk

Our key partywear brands include Nicole Miller, Patrizia Pepe and By Malene Birger. This season The Editeur has invested in jumpsuits. These go with anything and can be worn day or night. High-waisted skirts with a crop top for a more edgy look are selling well and neon is another favourite trend. Acid yellow is popular with our customers, which they wear with white and barely there heels.

Julia Jaconelli

A new brand to Courtyard and at very good prices is Bourne. There are lots of dress lengths and sleeve lengths, making the range suitable for every age. Weill, from Paris, has been successful for weddings and christenings. Our bestseller is Nicole Miller.
Her dresses are extremely flattering, draping cleverly and with enough stretch in the fabric to make them comfortable to wear.

Justine Mills

There’s been a real shift in occasionwear from the obligatory party dress to summertime separates, in particular crop tops and longer skirts and shorts. Top sellers are from Balenciaga and Isabel Marant, while Victoria Beckham’s signature pencil dresses in bold block colours and neutrals and Saint Laurent’s neon-pop shift dresses have also proved popular.

 

 

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