Industry insider’s share their thoughts.
An undeniable trend right now is the mini-me; pieces copied directly from the adult ready-to-wear collection and scaled down for kids. One of our strategies with our website is to constantly make a bridge between adult fashion and its children’s counterpart. We see the mini-me trend in a lot of the designer-based lines like Little Marc Jacobs, Chloé (spring 13, pictured) and Stella McCartney.
The preppy influence is back in a big way, and under the influence of designers like Isabel Marant and Alexander Wang, kids’ brands now feature casual looks with a style twist. Key colours are burgundy, greys and blues (Little Fashion Gallery, pictured) and I predict navy mélange will be everywhere.
Customers are often looking for statement pieces for parties and events, which is why we stock an extensive collection of party dresses and shoes (Step2wo, pictured). There is an emphasis on detail and embellishments. In terms of trends, mini-me continues to prevail, but is more common among dads buying for their sons.
Bold colours and vibrant digital prints feature heavily throughout the collections. Many of our brands are taking direct inspiration from their adult lines such as Chloé, Little Marc Jacobs (pictured) and Venera Arapu.